ONE of the UK's top four supermarkets is set to rebrand its Oswestry store, as the chain announced plans to open 100 new branches in February.

Supermarket giant Asda will convert 109 Co-op and EG Group convenience sites to Asda Express stores as part of a multimillion-pound investment. 

One of these stores is the Oswestry Asda On The Move in Shrewsbury Road, at the Mile End Roundabout, which will become an Asda Express only months after opening.

During the announcement, Andy Perry, Asda’s Vice President of Convenience, said: “Asda’s significant investment in building a nationwide chain of convenience stores is a key component of our long-term strategy to become the number two player in UK grocery.

"February is a transformational month for programme with a record number of store openings and conversion of all former Co-op sites to Asda Express sites.


“The teams have worked at pace to reach this point and we look forward to bringing Asda’s quality and low prices to many more communities across the UK.”

The Shrewsbury Road store was owned by EG Group but stocked Asda products.

After Asda acquired EG in May 2023 in a deal worth more than £2bn, this will be converted to an Asda Express store which is wholly owned and run by Asda.

The Oswestry store conversion is set to take place on Wednesday, February 14.

Asda Express stores will offer a wide range of products, including both branded and own-label products.

The retailer said stores will cater to various customer needs, such as quick essential shopping for items like bread and milk, lunch on the go, or preparing dinner from scratch.