CARE home residents in Shropshire are enjoying more of "The Little Things in Life" thanks to a new online campaign launched by local business, Coverage Care Services.

The not-for-profit company, which operates 11 care homes across the area, aims to highlight how its dedicated staff take time to get to know residents individually and add value to their lives with thoughtful, personalised gestures.

To celebrate they have launched a new online campaign called ‘The Little Things in Life’.

It aims to highlight the many ways in which staff go out of their way to help care home residents live happy and fulfilled lives.

Debbie Price, chief executive of Coverage Care, said: “Moving into residential or nursing care is a major life change, so it’s important that our residents feel at home with us.

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“Our residents are individuals, with very different needs, backgrounds and life experiences, and we are committed to giving each one the personalised care and attention they need to be comfortable and happy.

“Research has shown that even a simple cup of tea and a chat can improve mental health and making time for ‘the little things in life’ is why our staff are so good at what they do.”

Research reported by Harvard University shows that physical exercise and mental stimulation can both help improve cognitive function and reduce stress.

She added: “Residents with dementia can benefit enormously from activities which help them remember who they are.

“That might mean spending time reminiscing over old photo albums, listening to some favourite music or reading a treasured story from their past.

"The key to all these things is time, and we make sure our staff have the time that each person needs.

“We offer homes, not hospitals, and we want residents to be able to think of our staff as their friends.”

One of the little things staff do is help residents to use large-screen digital tablet tables which allow people to play games, enjoy creative activities and even video call loved ones, all of which helps to improve co-ordination, brain function and a sense of identity.

Debbie added: “We are always keen to hear from people who would like to join our team.

“You don’t need qualifications or experience as we offer a full and ongoing training programme, but you do need to be caring, empathetic and willing to do all the little things that can make someone’s life better.”

Coverage Care Services runs 11 care homes across Shropshire and employs about 1,000 people, many of whom have stayed with the company for many years.