SANTA ditched his sleigh and zoomed into town aboard a red-nosed rocket named Rudolph at the Ellesmere Winter Festival on Friday evening.
Hundreds of people turned out to welcome Santa as he arrived by narrow-boat at the canal wharf-head, then climbed into his specially-designed spacecraft and joined a spectacular lantern parade organised by the local Fizzgigs arts group.
A spokesperson for the town council described the event as “amazing”.
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They added: “Thank you to everyone involved in making the Christmas Winter festival so special and successful and to all who came along to enjoy it.”
The rocket – complete with ‘antlers’ –was created by group member Peter Cartlidge and escorted through the town centre by dozens of children and adults who had previously taken part in two lantern-making workshops ahead of the festival.
They included Ellesmere’s mayor, Councillor Anne Wignall, who had earlier led a minute’s silence in tribute to the four Shrewsbury teenage boys killed in a car crash in North Wales a few days earlier.
It was followed by the switching- on of the town’s Christmas lights and Rotary’s Tree of Light by fashion shop owner Ismay Evans, a long-serving member of Ellesmere’s Chamber of Commerce, which organised the festival in partnership with the town council and other community organisations.
Posting on Facebook, town councillor Geoff Elner, who also represents Ellesmere on Shropshire Council, said: “A really great start to Christmas.
“It gets better each year.”
Children from Ellesmere primary school and the Cellar Church led carol-singing, with more festive music provided by the Mere Brass ensemble.
The market hall and adjoining streets were lined with stalls selling a large variety of gifts, craft-wear, street food and local produce.
Many shops stayed open late to welcome customers and visitors were able to enjoy rides on a funfair carousel on the town’s main car park.
A competition for the best window display was won by one of the Ellesmere’s newest businesses, the Quaintly British gift shop run by Julie Williams, with the long-established League of Friends’ charity shop as runner-up.
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