SANTA ditched his sleigh and zoomed into town aboard a red-nosed rocket named Rudolph at the Ellesmere Winter Festival on Friday evening.

Hundreds of people turned out to welcome Santa as he arrived by narrow-boat at the canal wharf-head, then climbed into his specially-designed spacecraft and joined a spectacular lantern parade organised by the local Fizzgigs arts group.

A spokesperson for the town council described the event as “amazing”.

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They added: “Thank you to everyone involved in making the Christmas Winter festival so special and successful and to all who came along to enjoy it.”

The rocket – complete with ‘antlers’ –was created by group member Peter Cartlidge and escorted through the town centre by dozens of children and adults who had previously taken part in two lantern-making workshops ahead of the festival.

Border Counties Advertizer: Fizzgigs' lantern parade at the Ellesmere Winter FestivalFizzgigs' lantern parade at the Ellesmere Winter Festival (Image: Juliet Shone)They included Ellesmere’s mayor, Councillor Anne Wignall, who had earlier led a minute’s silence in tribute to the four Shrewsbury teenage boys killed in a car crash in North Wales a few days earlier.

It was followed by the switching- on of the town’s Christmas lights and Rotary’s Tree of Light by fashion shop owner Ismay Evans, a long-serving member of Ellesmere’s Chamber of Commerce, which organised the festival in partnership with the town council and other community organisations.

Border Counties Advertizer: Ellesmere Winter Festival 2023.Ellesmere Winter Festival 2023. (Image: Juliet Shone)Posting on Facebook, town councillor Geoff Elner, who also represents Ellesmere on Shropshire Council, said: “A really great start to Christmas.

“It gets better each year.”

Children from Ellesmere primary school and the Cellar Church led carol-singing, with more festive music provided by the Mere Brass ensemble.

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The market hall and adjoining streets were lined with stalls selling a large variety of gifts, craft-wear, street food and local produce.

Many shops stayed open late to welcome customers and visitors were able to enjoy rides on a funfair carousel on the town’s main car park.

Border Counties Advertizer: The lantern parade at Ellesmere Winter Festival.The lantern parade at Ellesmere Winter Festival. (Image: Juliet Shone)

A competition for the best window display was won by one of the Ellesmere’s newest businesses, the Quaintly British gift shop run by Julie Williams, with the long-established League of Friends’ charity shop as runner-up.