A SUMMER rollout of chilled and frozen foods will come to Oswestry next month.

Nearly 40 Poundland stores will be getting new 'shop-in-shops' in the coming weeks as part of its Project Diamond Ice which has already come to almost 200 stores across the country.

Oswestry's Cross Street store is set to open its new range from August 2.

Items in the range include everyday meals and snacks, including ready-meals, pizzas and pies, as well as frozen desserts and ice-cream.

Austin Cooke, retail and transformation director, said: “To bring chilled and frozen food to more than 200 stores in such a short time frame is a tremendous achievement.

“Customers tell us that they love the ranges, the famous brands, and say the prices are amazing. That’s why we’re pushing hard to keep going as quickly as we can so that we can bring even more choice and value where our customers want it most.”

New trolleys and belted checkouts will be installed in some larger stores to make the checkout experience even easier for customers, especially those wanting a larger grocery store-style shop. They’ll also be able to take their items home in new freezer bags at £1.50 each.

The chilled and frozen food programme has been accelerated following the acquisition of Fultons Foods in October as part of a £25 million investment in chilled and frozen over two years, including expansion at Fultons’ distribution centre in Barnsley and Poundland’s distribution centre in Harlow, Essex.