A LEADING Oswestry business has branched into a new avenue to show its quality – YouTube.

Aico, which is based in Maesbury Road, launched Aico TV last week and is already two episodes into its venture.

Formatted into segments, the episode is hosted by colleagues Alex Garmston and Holly Moore, who introduce the episode and each segment of the show.

National sales director Steve Trafford kicked off the show by exploring Aico’s journey to becoming the UK market leader in fire and carbon monoxide protection and the expansion into the Internet of Things and the connected home.

A spokesman added: "This led onto managing director Neal Hooper speaking with Shropshire Business Live TV’s Carl Jones and Roy Amyes, a coaching and personal development consultant about the importance of training and development and how Aico have embedded this into their core values.

"The next segment covered Aico in the Community, Aico’s CSR programme, including discussing Oswestry-based community kitchen OsNosh, and how Aico colleagues have volunteered."

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Following International Women’s Day, women from Aico’s management team discussed their experiences as women working in a male-dominated industry and the challenges they have overcome.

Julie Weaving, regional specification manager for Aico said: “It has been tough at times during my 25 years in the electrical industry – a male dominated industry.

"I had to prove my ability and knowledge to do the job was just as good as my male colleagues, drawing on my determination repeatedly to be accepted.

"Things are much better now, but there is still a long way to go.

"The most important thing I can do for another woman, is to encourage her to reach her goals and potential – because the possibilities are endless.”

The next episode of Aico TV is airs on Thursday and will explore why Aico TV was created and the subsequent development of the bespoke studio at the Aico headquarters, the world of work focusing on careers, advice and guidance and will also feature an interview with Alan Lewis, founder of Adrenaline Sporting Events.

Aico TV launches new episodes weekly, to catch up with the latest episode and for more information, please visit www.aico.co.uk/aico-tv/ or subscribe on YouTube at www.youtube.com/user/aicoalarms