A SHROPSHIRE councillor responsible for shaping the future of Oswestry says the official appointment of an urban practitioner will help deliver the town to its full potential.

Councillor Steve Charmley, who represents Whittington, is overseeing the creation of the Future Oswestry Plan, and has appointed Allies and Morrison to work on the project, on behalf of the Future Oswestry Group.

Cllr Charmley, who is Shropshire Council's Cabinet member for assets, economic growth and regeneration, and deputy leader, believes the company has what it takes to deliver a perfect vision for Oswestry.

"We are looking to support the development and growth of Oswestry and we are delighted to have teamed up with Allies and Morrison," he said.

"We want to create a modern, aspirational vision for Oswestry which is deliverable and see the town reach its full potential.

"Oswestry is a fantastic town, with many historical sites and buildings, fabulous local traders and green spaces the envy of many.

"I know it has so much potential to get even better and with our partners across the town council and Oswestry BID we want to work with the public to make that vision a reality.

"The tender process was very positive and the quality of submissions was of an excellent standard.

"Further to a rigorous shortlisting process and a round of interviews, Allies and Morrison were selected as the preferred supplier.

"They clearly demonstrated local knowledge, thanks to members of their team also being Oswestry residents.

"They presented interesting and comprehensive solutions to the brief and put forward a robust approach to engagement and consultation throughout the programme of works."

The team will work with Shropshire Council, Oswestry Town Council and Oswestry Business Improvement District (BID) to develop an investable concept masterplan to help create and support a thriving town.

It will form a collaborative programme which will identify short, medium and long-term targeted intervention opportunities to support sustainable development and growth.

Work is ongoing to consider current baseline data and previous work that has already been undertaken within the town by key stakeholders. The key findings and emerging ideas will be shared through the planned engagement activities with key stakeholders and views will be sought from residents and businesses.

Collaboration and engagement will happen with key stakeholders, partners, local interest groups and the community. Further details of proposed engagement activities will be shared over the coming weeks.

The work being undertaken is not just focussed on the town centre, and other issues will be discussed including public transport, traffic, car parking, sustainable travel and connectivity around the town and connecting to key areas such as the industrial estates, the Orthopaedic Hospital, leisure centre, Gobowen Railway Station, proposed employment and housing sites and a look at the key gateways into the town.

Community and stakeholder engagement key activities are now being planned, with engagement ideas adapted due to current coronavirus guidelines. These will be followed by ongoing discussions and the testing of ideas through surveys, online workshops and online stakeholder discussions.