An Oswestry-based beard business owner has 'braved the shave' to help raise money for cancer charities.

Tali Larmour-Jones said farewell to his well-grown beard at Billie Bob's Barbers, in Lower Brook Street, in Oswestry on Thursday, as part of 'No-Shave November' to raise awareness for cancer.

Tali, who is no stranger to previous challenges for charity, admitted he will miss his beard – which took around 9-12 months to grow – but is hoping to raise hundreds of pounds after undergoing the blade,wielded by barber George Pearson.

"I’ve just started a beard product business, which is quite new to me, so this isn't that ideal for me," he said.

"I've previously undertaken a 'ration' challenge, where I lived on rations, and I've taken part in Movember at some point.

"I like a challenge and raising awareness for these really good causes.

"When it came to think of something to do, I did consider doing Movember again but about two weeks ago, I considered doing 'no shave' so I wanted to do this.

"It's more about raising awareness for people who might not be able to do so, or cannot grow hair if they're going through chemotherapy.

"I was really nervous about it, because I love my beard, but I trusted George to do it because he's my barber.

"But I just want to get it out there as much as I can. I'm targeting for around $250 – because it's American – which is about £190 but I just want to raise awareness for people."

George, who works at the barber shop, added that he was looking forward to carrying out the shave.

He said: "I really did look forward to it – I was nervous because it was going out live, but I must admit, I wanted to see Tali's baby face."

No-Shave November's mission is to not only raise funds for cancer research and treatment but to educate the population about preventative measures.

To donate, head to