PEOPLE in Powys are being warned by the county not to be caught out by ‘phantom goods’ scams which could cost them thousands of pounds.

Powys County Council Trading Standards Service, wants people to protect themselves and avoid buying phantom goods.

Phantom goods scams see shoppers conned into buying high value items like cars and machinery, mainly online, which turn out not to exist.

Councillor James Evans, Cabinet member for Trading Standards, said: “More and more people are being caught out by ‘phantom goods’ scams, costing them an average of £1,100.

“With so many people shopping online to compare deals, scammers are using numerous tactics to target people with phantom goods. They are drawing people in with cut-price deals and then persuading people to buy items with phoney recommendations from customers."

These type of scams involve advertising items at reduced prices on sites like Facebook and Instagram, and online marketplaces such as Gumtree and Ebay.

Scammers will also post fake customer reviews to give the impression they are a reputable trader.

The fraudsters pretended to sell a range of goods, from jewellery and trainers to musical instruments and vehicles.

"It’s really important that people don’t rush into buying an item when they spot a bargain, but take some time to make sure it’s genuine first," Cllr James added.

"Reporting scams and warning friends is the best way to help trading standards win the battle against uncaring, victimising scammers."

Clive Jones, the council’s professional lead for Trading Standards, community safety and emergency planning, said there were several steps people can take to protect themselves, including checking reviews of the seller and as whether the website domain begins with ‘https’.

“We are committed to protecting consumers and as such we are taking action to tackle criminal activity online. Enforcement activity by the National Trading Standards eCrime Team has resulted in both criminal websites and social media accounts being taken down," he added.

“Trading standards professionals will not hesitate to prosecute scammers and bring them to justice.”

For more advice, call Citizens Advice on 03454 04 05 06.

Report scams or suspected scams to Action Fraud on 0300 123 2040, or visit