AN OSWESTRY supermarket has been supporting the Royal British Legion's Poppy Appeal ahead of the 100 year anniversary marking the end of the First World War.

Sainsbury's on Black Gate Street has been celebrating heritage brands to mark the Centenary of the Great War.

Funds raised provide vital support to those currently serving Armed Forces, veterans and their families.

Last year, funds donated by Sainsbury’s customers, colleagues and suppliers amounted to more than £3.4 million.

As a longstanding partner of the cause since 1994 and to mark this year’s Centenary of the end of the First World War, Sainsbury’s Oswestry is hoping to go one step further and raise more funds than ever.

As well as selling poppies, the retailer is partnering with a number of heritage brands, including Cadbury, Gillette and Lea & Perrins to celebrate household favourites that have stood the test of time throughout the century.

Volunteers from both Sainsbury’s and The Royal British Legion have been selling Remembrance poppies in stores from October 27 and will be doing so until November 11.

Customers can also show their support by purchasing a range of gifts and collectables available in Sainsbury’s stores and online, including mugs, tea towels, pens and bouquets.

Allister Moutrie, Oswestry store manager, said: “We’re proud to be supporting The Royal British Legion’s Poppy Appeal again this year and we hope to raise more funds than ever to mark the Centenary.

“Customers can pick up a poppy in store, or simply donate as they shop with our heritage products, so that the Legion can continue to help provide vital support to those who need it.”

A national two minutes silence will also be held in store at Oswestry for colleagues and customers on Remembrance Sunday.