British MPs will be joining the National Farmers Union and members of the public to show their support for British farming next week on Back British Farming Day on September 12.

Politicians will be demonstrating their support for the industry by wearing a Back British Farming wheat-pin badge, which is made from British wheat and wool to symbolise the importance of food and farming in Britain.

And for the first time, the Palace of Westminster will be serving approximately 9,000 “Back British Farming” meals throughout the week in all its canteens to celebrate the fabulous food produced by British farmers.

The NFU is encouraging members of the public to join in the celebration and take to social media to show their support for British farming by using the hashtag #BackBritishFarming.

NFU President Minette Batters said: “Back British Farming Day is a great opportunity to celebrate the unique role farmers play in feeding the nation and caring for the countryside.

“By wearing the wheat-pin badge politicians are not only showing their support for British food and farming but acknowledging that they have a part to play in shaping the future of domestic agriculture and food production.

“Decisions made in Parliament must reflect the strategic importance of the food and farming sector to the nation.

"With more than 9,000 meals from the Back British Farming menu being served across the week to MPs, researchers, decision-makers and visitors, food and farming will be at the very centre of Westminster activity.

“Farming is the backbone of life in Britain and it’s only right that it is put at the forefront of future policy so farmers can continue to produce safe, traceable and affordable food for the country.”

MPs are now being invited to the NFU’s breakfast reception in Westminster on Back British Farming Day.

Meanwhile, there will be a Red Tractor will launch its new TV advertising campaign on Wednesday, September 12 (today) in a prime time slot on ITV.

The advert is set to air at approximately 7.15pm as part of the commercial break during popular soap Emmerdale.

You can see a preview of the advert on the NFU's website at

The message to consumers is that Red Tractor products are safe, traceable and farmed with care, and to look out for the Red Tractor label on produce when shopping.

The branding's website said: "Research has shown that consumers are twice as likely to buy Red Tractor labelled produce when they understand the meaning behind the label.

"Red Tractor ensures you can trust the food we all eat.

"We are the largest food standards scheme in the UK, covering all the areas you care about; animal welfare, food safety, traceability and environmental protection.

"Our food and drink has been responsibly produced to some of the most comprehensive and respected standards in the world.

"All stages are regularly checked by independent experts."