MOTORISTS are being urged to stay safe at watch their speed.

West Mercia Police is supporting a Europe-wide Operation Snap speed enforcement campaign this week.

The campaign is run by TISPOL, the European Traffic Police Network - established by traffic police forces across Europe to improve road safety and law enforcement.

Over the past three years in West Mercia, 96 people have been killed and 768 seriously injured in collisions where speeding or inappropriate speed has been recorded as a contributory factor.

Adrian Davis, roads policing inspector for West Mercia Police, said: ''Supporting this Europe-wide campaign with local activities is an important way of raising the issue and highlighting the dangers of speeding. There are many local residents across our region whose quality of life is affecting by people speeding through their community and families across the County that unfortunately know far too well the devastating consequences that speeding and collisions can lead to."

It is estimated that across Europe speeding contributes to as many as one third of all collisions that result in fatality and is the most important contributory factor to road deaths.

Speeding, as well as inappropriate speed can have a devastating impact on the safety of road users, increasing the risk of a collision and the severity of the consequences.

Throughout the campaign - which runs until August 12- policing teams, special constables and community speed watch volunteers will take part in a mixture of enforcement and educational initiatives.

Insp Davis added: "We'd like to take the opportunity during this campaign week to remind people of the consequences of speeding. Apart from the obvious consequences if you are involved in a collision, if prosecuted for speeding, the minimum penalty is a £100 fine and three penalty points. You could be disqualified from driving if you build up 12 or more penalty points within a period of three years.''

As part of Operation Snap, members of the public can submit digital footage showing potential traffic offences. This can range from driving dangerously or carelessly to overtaking on solid white lines, using a mobile phone while driving, ignoring traffic lights or dangerous driving around other road users, such as horse riders and cyclists.

West Mercia Police and Warwickshire Police will review the evidence and take action if any offences have been committed.

Any footage submitted through the portal can also be used to help educate other road users and to advise on case results.

To submit footage, visit: