A NEWTOWN pet food entrepreneur's meteoric rise has been recognised once again with a win in the ‘Start-up of the Year’ category at the Business Leader Awards.

The win for Chippenham based ‘Poppy’s Picnic’ comes hot on the heels of a Wiltshire Business Award and finalist announcements in the upcoming Rural Business Awards and NatWest Great British Entrepreneur Awards.

Founder Dylan Watkins, who is originally from Newtown, said: “Our aim from the start has been to make it easier for more people to feed fresh.

“Much like humans should eat fresh food and avoid a processed diet to ward off obesity and disease, the same applies to our four-legged friends.”

Since appearing on BBC Dragons’ Den, the company has already won ‘Business Start-up of the Year’, while three of their products also made the finals of the PetQuip Awards in the ‘Pet Product of the Year’ category, beating off competition from hundreds of other entries and receiving Highly Commended recognition from the judges.