A POSTER campaign is being launched following concerns about a surge in the use of the illegal drug GHB in Oswestry.
Drug workers say the town has one of the highest levels of GHB use in the country, and warn that its Class C status is no indication of safety.
Jayne Randall, Shropshire drug and alcohol action team leader, said it was all too easy to take an overdose.
"The difference between recreational use and overdose is quite marginal," she said.
"Users leave themselves vulnerable when they lapse into unconsciousness or even worse into a coma," she added.
Efforts are being made to find out why Oswestry has a particularly bad GHB problem.
"It is one of the few areas in the country that seem to have this trend," she said.
The Shropshire Drug and Alcohol Action Team and partners are working with local schools, colleges, pubs, clubs and leisure facilities to educate people about the risks, as well as providing treatment and support for those who need it.
This is being supported by a range of services and local businesses, and residents will start to see posters warning them of the risks of using the drug."
Detective Inspector Gavin Kinrade says police are operating a zero tolerance policy to the drug, which is also known as liquid ecstasy, and are proactively targeting dealers and users.
"We have become increasingly worried in recent months about the damage this drug is having not only to the users, but the local community which has to suffer the anti-social behaviour of those under its effects."
The drug can prove lethal particularly when used with alcohol and other depressant or sedative substances.
He said: "I would urge anyone who is tempted, to think again. The drug is made from industrial chemicals which can have serious damaging effects on users.
"There have been fatalities across the country. Users run the risk of becoming unconscious, vomiting or choking and suffering seizures."
DI Kinrade said withdrawal symptoms included shakes, tremors, spasms, panic attacks, hallucinations and delusions.
Anyone with information relating to illegal drug use should call 0300-333-3000. or the anonymous Crimestoppers number, 0800-555- 111, where a reward may be paid.