Members of the Royal British Legion in Ellesmere will be turning the town red to promote this year’s Poppy Appeal.
Twenty large display poppies will be attached to lampposts as part of the effort to raise awareness of this year’s fundraising campaign, leading up to Remembrance Sunday on November 12.
Last year, supporters raised more than £8,400, which branch president Bob McBride described as a “fantastic effort for a small rural community.”
“We’re always very grateful for the wonderful support we receive from the people of Ellesmere and the surrounding villages,” he said. “This year we’ll be going all-out to raise even more money.”
Poppy Appeal organiser Lynn Howard said a team of more than a dozen volunteers would be making house-to-house collections over the next few weeks.
“We also have incredible support from local shopkeepers, pubs and other businesses and organisations, including schools and the Army Cadets. It’s a real team effort.”
To mark the launch of this year’s appeal, thank you certificates have been presented to some of the Legion’s supporters, including traders in the town’s market hall.
As Mrs Howard explained: “The traders have been supporting the Legion’s weekly tea and coffee stall in the market hall every Tuesday for many years. They’re a really loyal bunch and we felt it was only right that we should recognise their generosity.”
The branch’s fundraising will also include a Poppy Concert, featuring local entertainers performing at the Ellesmere Comrades’ Club on Friday, November 10 at 7:30pm.